When the metaverse concept was initially introduced to the public, most consumer brands expressed skepticism on the potential success of the phenomenon. However, it seems like the tides have shifted. Leading companies around the world are starting to consider a move into the metaverse to offer their products and capitalize on the latest iteration of digital connectivity.
As a part of that transformation, companies like Walmart have started to embrace the metaverse by planning to offer their unique products and NFT collectibles in the metaverse. The evaluation of trademark filings by the brands indicates a major shift in the existing brand strategy to venture into the virtual goods market. The company is also planning to embrace virtual currencies in the form of Non-Fungible Tokens (NFTs). Other brands like Nike, Adidas, and Puma have also announced exclusive launches in the metaverse to engage with digital users.
For conventional business owners, the move offers insight into the scope of the metaverse revolution. It can be a great idea for businesses to consider having an active presence in the metaverse to gain a competitive advantage and move a step ahead of the competition. Divigner LLC is the perfect partner to help you have an active metaverse presence. We help companies transition to cutting-edge technologies by providing them with a personalized context on the metaverse landscape. Divigner also improves your strategic positioning by helping you evaluate the optimal strategies to get widespread consumer traction.
